26 août 2008

FRENCH "NO INCITEMENT OF THIN-NESS" STATUTE, May 2008

Everything began with the death of a Brazilian model in 2006 and with the banishment of ultra-thin models from Spanish catwalks in 2007. It went on with the « No anorexia » campaign of the Italian fashion label « No-L-ita » showing the 25 years old French actress, Isabelle Caro, nude while she weighs 30 kgs, having been anorexic since she the age of 12. This ad was banned in France by the French self-regulatory Office for Verification of Advertising (« BVP »). The BVP considered the ad contrary to human... [Lire la suite]
Posté par clairebouchenard à 23:53 - - Commentaires [0] - Permalien [#]

16 février 2008

NEW MOVES BY FRANCE'S "ADVERTISING STANDARDS AUTHORITY"

Law stated as at: 18 January 2008  What happened: Sustainable development and ecologic concerns have pushed French advertising agencies and advertisers to set up new bodies and rules and to strengthen controls for 2008. New stakeholder council First, the French self-regulatory Office for Verification of Advertising ( the Bureau de Vérification de la Publicité or “BVP”) has set up an Advertising Stakeholder Council (Conseil Paritaire de la... [Lire la suite]
Posté par clairebouchenard à 14:02 - - Commentaires [1] - Permalien [#]